Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
Similar Products (5+)
|
Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
Manufacturer: Peachpit Press
Similar Products (5+)
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
Similar Products (5+)
|
Why We Buy: The Science Of Shopping
Author: Paco Underhill
Manufacturer: Simon & Schuster
Similar Products (5+)
|
The 22 Immutable Laws of Branding
Author: Al Ries
Manufacturer: Collins Business
Similar Products (5+)
|
BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Manufacturer: Palgrave Macmillan
Similar Products (5+)
|
The Economist Style Guide: 9th Edition
Manufacturer: Profile Books(GB)
Similar Products (5+)
|
The Brand Gap: Expanded Edition
Author: Marty Neumeier
Manufacturer: Peachpit Press
Similar Products (5+)
|
Emotional Branding: The New Paradigm for Connecting Brands to People
Author: Marc Gobe
Manufacturer: Allworth Press
Similar Products (5+)
|
How Brands Become Icons: The Principles of Cultural Branding
Author: D. B. Holt
Manufacturer: Harvard Business School Press
Similar Products (5+)
|
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Author: l
Manufacturer: Wiley
Similar Products (5+)
|
Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
Similar Products (5+)
|
Best Practice Cases in Branding (3rd Edition)
Author: Kevin Keller
Manufacturer: Prentice Hall
Similar Products (5+)
|
Guide to Analysing Companies (Economist (Hardcover))
Author: Bob Vause
Manufacturer: Profile Books(GB)
Similar Products (5+)
|
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Author: David A. Aaker
Manufacturer: Free Press
Similar Products (5+)
|
BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
Manufacturer: Free Press
Similar Products (5+)
|
The Dictionary of Brand
Author: Marty Neumeier
Manufacturer: AIGA Center for Brand Experience
Similar Products (5+)
|
Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Author: Erich Joachimsthaler
Manufacturer: Harvard Business School Press
Similar Products (5+)
|
Managing Brand Equity
Author: David A. Aaker
Manufacturer: Free Press
Similar Products (5+)
|
Lovemarks: The Future Beyond Brands
Author: Kevin Roberts
Manufacturer: PowerHouse Books
|
Luxury Fashion Branding: Trends, Tactics, Techniques
Author: Uche Okonkwo
Manufacturer: Palgrave Macmillan
Similar Products (5+)
|
Building Strong Brands
Author: David A. Aaker
Manufacturer: Free Press
Similar Products (5+)
|
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
Manufacturer: Wiley
Similar Products (5+)
|
Best Practice Cases in Branding
Author: Kevin Lane Keller
Manufacturer: Prentice Hall
Similar Products (5+)
|
Fashion Brands: Branding Style from Armani to Zara
Author: Mark Tungate
Manufacturer: Kogan Page
Similar Products (5+)
|
Guide to Business Planning (The Economist Series)
Author: Graham Friend; Stefan Zehle
Manufacturer: Bloomberg Press
Similar Products (5+)
|
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
Author: Marty Neumeier
Manufacturer: New Riders Press
Similar Products (5+)
|
The Brand Glossary
Author: Interbrand
Manufacturer: Palgrave Macmillan
Similar Products (5+)
|
Business Strategy: A Guide to Effective Decision-Making (The Economist Series)
Author: Jeremy Kourdi
Manufacturer: Bloomberg Press
Similar Products (5+)
|
Controversies in Contemporary Advertising
Author: Kim Bartel Sheehan
Manufacturer: Sage Publications, Inc
Similar Products (5+)
|
Guide to Management Ideas, Second Edition (The Economist Series)
Author: Tim Hindle
Manufacturer: Bloomberg Press
Similar Products (5+)
|
Brand Valuation: The Economy of Brands
Author: Jan Lindemann
Manufacturer: Palgrave Macmillan
Similar Products (5+)
|
