 Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Author: W. Chan Kim Manufacturer: Harvard Business School Press Similar Products (5+)
|
 Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Author: Alina Wheeler Manufacturer: Wiley Similar Products (5+)
|
 The Brand Gap: Expanded Edition Author: Marty Neumeier Manufacturer: Peachpit Press Similar Products (5+)
|
 BrandSimple: How the Best Brands Keep it Simple and Succeed Author: Allen P. Adamson Manufacturer: Palgrave Macmillan Similar Products (5+)
|
 The 22 Immutable Laws of Branding Author: Al Ries Manufacturer: Collins Business Similar Products (5+)
|
 BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound Author: Martin Lindstrom Manufacturer: Free Press Similar Products (5+)
|
 Emotional Branding: The New Paradigm for Connecting Brands to People Author: Marc Gobe Manufacturer: Allworth Press Similar Products (5+)
|
 Strategic Brand Management (3rd Edition) Author: Kevin Lane Keller Manufacturer: Prentice Hall Similar Products (5+)
|
 Building Strong Brands Author: David A. Aaker Manufacturer: Free Press Similar Products (5+)
|
 Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Author: l Manufacturer: Wiley Similar Products (5+)
|
 Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Author: David A. Aaker Manufacturer: Free Press Similar Products (5+)
|
 Best Practice Cases in Branding (3rd Edition) Author: Kevin Keller Manufacturer: Prentice Hall Similar Products (5+)
|
 Brand Leadership: The Next Level of the Brand Revolution Author: David A. Aaker Manufacturer: Free Press Similar Products (5+)
|
 Harvard Business Review on Marketing Author: Harvard Business School Press Manufacturer: Harvard Business School Press Similar Products (5+)
|
 How Brands Become Icons: The Principles of Cultural Branding Author: D. B. Holt Manufacturer: Harvard Business School Press Similar Products (5+)
|
 Strategic Brand Management Author: Richard Elliott Manufacturer: Oxford University Press, USA Similar Products (5+)
|
 Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press Similar Products (5+)
|
 Strategic Brand Management, Second Edition Author: Kevin Lane Keller Manufacturer: Prentice Hall Similar Products (5+)
|
 Managing Brand Equity Author: David A. Aaker Manufacturer: Free Press Similar Products (5+)
|
 Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Author: Alina Wheeler Manufacturer: Wiley Similar Products (5+)
|
 The Handbook Of Brand Management (The Economist Books) Author: David Arnold Manufacturer: Basic Books Similar Products (5+)
|
 Best Practice Cases in Branding Author: Kevin Lane Keller Manufacturer: Prentice Hall Similar Products (5+)
|
 The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Author: Marty Neumeier Manufacturer: New Riders Press Similar Products (5+)
|
 From Brand Vision to Brand Evaluation, Second Edition: The strategic process of growing and strengthening brands Author: Leslie de Chernatony Manufacturer: Butterworth-Heinemann Similar Products (5+)
|
 Building Strong Brands Author: David A. Aaker Similar Products (5+)
|
 Advanced Brand Management Author: Paul Temporal Manufacturer: Wiley Similar Products (5+)
|
 BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound Author: Martin Lindstrom Similar Products (5+)
|
 Reinventing the Brand Author: Jean-Noel Kapferer Manufacturer: Kogan Page Similar Products (5+)
|