 The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Manufacturer: Back Bay Books Similar Products (5+)
|
 Made to Stick: Why Some Ideas Survive and Others Die Author: Chip Heath Manufacturer: Random House Similar Products (5+)
|
 Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Author: W. Chan Kim Manufacturer: Harvard Business School Press Similar Products (5+)
|
 Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Author: Alina Wheeler Manufacturer: Wiley Similar Products (5+)
|
 Purple Cow: Transform Your Business by Being Remarkable Author: Seth Godin Manufacturer: Portfolio Hardcover Similar Products (5+)
|
 Positioning: The Battle for Your Mind, 20th Anniversary Edition Author: Al Ries Manufacturer: McGraw-Hill Similar Products (5+)
|
 The Brand Gap: Expanded Edition Author: Marty Neumeier Manufacturer: Peachpit Press Similar Products (5+)
|
 Zag: The Number One Strategy of High-Performance Brands Author: Marty Neumeier Manufacturer: Peachpit Press Similar Products (5+)
|
 The 22 Immutable Laws of Branding Author: Al Ries Manufacturer: Collins Business Similar Products (5+)
|
 How Customers Think: Essential Insights into the Mind of the Market Author: Gerald Zaltman Manufacturer: Harvard Business School Press Similar Products (5+)
|
 BrandSimple: How the Best Brands Keep it Simple and Succeed Author: Allen P. Adamson Manufacturer: Palgrave Macmillan Similar Products (5+)
|
 Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All Author: James B. Twitchell Manufacturer: Three Rivers Press Similar Products (5+)
|
 Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Author: l Manufacturer: Wiley Similar Products (5+)
|
 BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound Author: Martin Lindstrom Manufacturer: Free Press Similar Products (5+)
|
 Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time Author: Howard Schultz Manufacturer: Hyperion Similar Products (5+)
|
 Lovemarks: The Future Beyond Brands Author: Kevin Roberts Manufacturer: powerHouse Books Similar Products (5+)
|
 Building Strong Brands Author: David A. Aaker Manufacturer: Free Press Similar Products (5+)
|
 Adland: A Global History of Advertising Author: Mark Tungate Manufacturer: Kogan Page Similar Products (5+)
|
 Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) Author: Erich Joachimsthaler Manufacturer: Harvard Business School Press Similar Products (5+)
|
 Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Author: David A. Aaker Manufacturer: Free Press Similar Products (5+)
|
 One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business Author: Phil Dusenberry Manufacturer: Portfolio Trade Similar Products (5+)
|
 The Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell Manufacturer: Back Bay Books Similar Products (5+)
|
 Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.) Author: Adam Morgan Manufacturer: Wiley Similar Products (5+)
|
 Emotional Branding: The New Paradigm for Connecting Brands to People Author: Marc Gobe Manufacturer: Allworth Press Similar Products (5+)
|
 How Brands Become Icons: The Principles of Cultural Branding Author: D. B. Holt Manufacturer: Harvard Business School Press Similar Products (5+)
|
 Marketing Imagination, New, Expanded Edition Author: Theodore M. Levitt Manufacturer: Free Press Similar Products (5+)
|
 Positioning: The Battle for Your Mind Author: Al Ries Manufacturer: McGraw-Hill Similar Products (5+)
|
 The Lovemarks Effect: Winning in the Consumer Revolution Author: Kevin Roberts Manufacturer: powerHouse Books Similar Products (5+)
|
 Branded Customer Service: The New Competitive Edge Author: Janelle Barlow Manufacturer: Berrett-Koehler Publishers Similar Products (5+)
|
 The Brand Gap: How to Bridge the Distance Between Business Strategy and Design Author: Marty Neumeier Manufacturer: New Riders Press Similar Products (5+)
|
 Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Author: Alina Wheeler Manufacturer: Wiley Similar Products (5+)
|
 Brands and Branding (The Economist Series) Author: Rita Clifton Manufacturer: Bloomberg Press Similar Products (5+)
|
 The Culting of Brands: When Customers Become True Believers Author: Douglas Atkin Manufacturer: Portfolio Hardcover Similar Products (5+)
|
 The Classic Ten: The True Story of the Little Black Dress and Nine Other Fashion Favorites Author: Nancy MacDonell Smith Manufacturer: Penguin (Non-Classics) Similar Products (5+)
|
 Brand Asset Management: Driving Profitable Growth Through Your Brands (The Jossey-Bass Business & Management Series) Author: Scott M. Davis Manufacturer: Jossey-Bass Similar Products (5+)
|
 Lovemarks: The Future Beyond Brands Author: Kevin Roberts Manufacturer: powerHouse Books Similar Products (5+)
|
 Intangibles: Management, Measurement, and Reporting Author: Baruch Lev Manufacturer: Brookings Institution Press Similar Products (5+)
|
 Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors Author: Larry Selden Manufacturer: Portfolio Trade Similar Products (5+)
|
 The Culting of Brands : Turn Your Customers into True Believers Author: Douglas Atkins Similar Products (5+)
|
 Brand Leadership: The Next Level of the Brand Revolution Author: David A. Aaker Similar Products (5+)
|
 Governments, Globalization, and International Business Manufacturer: Oxford University Press, USA Similar Products (5+)
|
Q&A with Scott Bedbury: PMA 2005 Official Business Session speaker Scott Bedbury shares the secrets of brand development.: An article from: Photo Marketing Author: Jennifer Barr Kruger Manufacturer: Photo Marketing Association International Similar Products (2)
|